Novellino Wines, Philippines’ best-selling wine, is poised to capture the palates of Vietnamese consumers after its classic and lively wines made their first appearance on supermarket shelves in key cities of Vietnam starting last October 2008.
With its entry into the Vietnamese market, Novellino finds itself in a growing wine market where the assortment ranges from the worldly French and Northern California winemakers to the local vintners of Dalat, the winemaking region of Vietnam. Novellino is excited and determined to make a headway in Vietnam, with the bold intention of replicating its Philippine success and contribute significantly in the development of Vietnam’s wine category.
In Vietnam, Novellino Wines is distributed by World Wine Co., Ltd. Based in Ho Chi Minh City, World Wine Co., Ltd. is a company with a strong track record in marketing and distribution of its own wines. With Novellino Wines joining its product offering, World Wine Co. Ltd. expects to boost its strong presence in Vietnam’s wine category both in the on-premise and off-premise channels.
Novellino wines are now available in major supermarkets all over Vietnam such as Metro Cash and Carry, Big C, Coopmart, Maximark, Vinatex to name a few.